SproutVideo Blog

SproutVideo Blog

Today, we’re really excited to announce that we just doubled the potential benefits for subscribers using our referral program! Now, if you refer SproutVideo to a friend, colleague, or some random stranger on the street, they’ll automatically receive $25.00 off their first month of video hosting. And, for every paying customer you refer to us, you’ll receive a $25.00 account credit. Sharing the love has never been so sweet! If it sounds too good to be true, read on for the details on how our new, improved referral program works.

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It’s not everyday that we have the chance to write about a viral video that also has a heart of gold, but today is that day. You may have seen this phenomenon pop up on your Facebook newsfeed or Instagram, or even on the news, and might be wondering why people are dousing themselves in ice water. Keep reading for an explanation of the buckets of ice water, a breakdown of why this particular video stunt has spread virally, and some marketing lessons for your next charitable campaign.

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You may have noticed that last week, we doubled bandwidth and quadrupled storage for all our plans, and also introduced new lower pricing tiers. While many subscribers have already gone nuts with all that extra streaming and space, we thought others might need a little inspiration for ways to implement more video in different areas of your business. Here are 8 inspiring ideas to help you get started.

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In celebration of four years in business, SproutVideo is doubling bandwidth and quadrupling storage for subscribers, and introducing new lower price tiers to help all our loyal customers succeed with online video. So, enjoy our gift of twice the bandwidth and quadruple the storage, and our eternal gratitude for your love and support!

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Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help move your prospects through the sales cycle and convert them to a paying customer. Here’s how.

Sales cycle

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If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented, especially in the last two years when they became an essential marketing tool for any business with an online presence (e.g. everyone).

Making a great explainer video Image Credit: Goanimate

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One of the most commonly encountered yet poorly understood terms in online video production is aspect ratio. If you ever encounter a video that looks stretched out or has black bars on either side, you are looking at an aspect ratio issue. So what exactly is aspect ratio, what are the most common formats, and how should you work with it to produce properly formatted videos? Keep reading to find out.

Hands framing

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The 2014 World Cup broke all sorts of records in terms of audience and online activity, but some of the most impressive activity was actually happening on the sidelines of the pitch and in the sky: the video technology being used to capture all the key moments of the games and transmit them to viewers. I know I felt particularly fond of my iPhone when I was able to live-stream the final game while on a bus back from Boston and didn’t miss a thing! Here is an overview of the cutting edge video equipment used during the game to capture and transmit sharp live footage around the world throughout the tournament.

Goal-line technology for the 2014 World Cup Image Credit: Wired

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Webinars are one of the most used and abused business tools out there. They can be employed in many different ways for a multitude of aims, but that also means there is a lot of potential for misuse and missteps. The goal of a webinar and its target audience mean there are nuances to how they should best be used, but there are ten common best practices that will improve your viewer’s experience of your webinar, and help you leverage the content you are generating going forward. Read on for our list of the top ten ways to improve your webinar delivery, and to re-purpose the content on an ongoing basis.

Common webinar mistakes Image Credit: ASPCAPro.org

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Not too long ago, print newspapers were declared dead in the water. The recession was brutal to businesses built on paper subscriptions, and many industry players were consolidated or shuttered as readership dropped and their ad revenue model unraveled. The New York Times is one of the few that emerged with a better online business model for content delivery, subscription revenue, and support for advertising. Their next move? Ensuring their massive investment in online video pays off.

The Times Video Hub

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