SproutVideo Blog

SproutVideo Blog

Today, we are very excited to release a powerful new site editing tool and some beautiful themes for our brandable video websites beta. These features have been a long time coming, and we’re super psyched to finally be able to show them off. Anyone who is already in the beta automatically has access to these new features, and anyone interested in testing them out just has to email us to get them enabled for their account.

New Video Site Editor

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The specific location where you film your next project is of utmost importance to the final product. Your chosen space will impact everything from the screenplay, to the audio and visual setup of your shoot. Here are the key environmental elements to be aware of, and ways to adapt to them to ensure the best possible outcome for your project.

Framing a landscape with hands

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Here at SproutVideo, we have a lot to be thankful for this Thanksgiving, like our new office space, new team members, and most of all, our loyal customers. We are also very grateful for hilarious turkey videos, and our favorites are featured below. Enjoy!

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As a fellow small business owner for several years, I know that finding enough time to do everything can be quite challenging. There simply aren’t enough hours in the day. I am always searching for a way to make my life easier. This is when I discovered user-generated content.

Person taking a video of a violinist with a smartphone

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Online video is synonymous with viral cat videos and charity campaigns that seek to reach as many people as possible. At the opposite end of the spectrum, however, there are many types of videos that should not be shared by anyone except authorized viewers. For instance, employee training videos, internal company communications, or videos intended only for paying customers. At best, you may feel overexposed, at worst, your company’s intellectual property could be compromised or your paid content devalued. Here is our guide to leveraging the most powerful video security tools available to protect your content.

Worried Employee In Front of Computer

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When talking about online video, cat videos and viral campaigns like the ALS Ice Bucket Challenge immediately come to mind. However, as a communication medium, there is nothing more effective than video, making it particularly appealing as a tool for employee training. Importantly, video can save a substantial amount of time and money for businesses undertaking a major training program. Read on for our top five tips for making smarter employee training videos.

Employee Training

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Inbound marketing is the art and science of attracting people to your site, and converting them to leads, customers, and finally, promoters or brand ambassadors. It is comprised primarily of keyword, search, social and content strategies, although earning referrals from complementary sites is abolutely relevant as well.

The idea is to be present and appealing whenever and wherever your prospects are hunting for something you sell. Having caught their eye, you further intrigue them with content that adds value, for free, but might require some contact information, like an email address. Once you have a relationship with them, you continue to provide value until they are ready to reward you for all your hard work by paying for it. This isn’t an argument for a freemium model, but rather a great example of how video reduces friction in your inbound marketing funnel, increasing conversion rates and cost of acquisition.

What is Content Marketing - Definition

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We are super excited to welcome Meagan Fisher to the team as the Creative Director of SproutVideo! Meagan brings tremendous experience and a nuanced eye for aesthetic detail, as well as an enthusiasm for traveling and owls.

Meagan Fisher @Owltastic Meagan hard at work

You can check out her past work on Dribbble here, and her personal blog here if you’d like to get to know her a little better. Please join us in making Meagan feel welcome, and be sure to look for amazing designy things across our application and different projects in the coming months!

It can be hard to know just what type of video you need to make to drive traffic and improve conversion rates on your site. What if there were free tools that you are probably already using that could tell you exactly what to do for your next video? Here is an indepth guide to using Google Adwords, Google Analytics, or Google Webmaster to figure out what to feature in your next video.

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There are many factors to consider when uploading videos to the web, and the process can be very involved. There are a lot of confusing technical terms, and various settings that can be tweaked at every stage of the process that can affect the outcome. Here is a guide to the right settings to use, and some key definitions, to help clarify and improve the process, ensuring your videos look the way you want everytime.

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