SproutVideo Blog

SproutVideo Blog

Inbound marketing is the art and science of attracting people to your site, and converting them to leads, customers, and finally, promoters or brand ambassadors. It is comprised primarily of keyword, search, social and content strategies, although earning referrals from complementary sites is abolutely relevant as well.

The idea is to be present and appealing whenever and wherever your prospects are hunting for something you sell. Having caught their eye, you further intrigue them with content that adds value, for free, but might require some contact information, like an email address. Once you have a relationship with them, you continue to provide value until they are ready to reward you for all your hard work by paying for it. This isn’t an argument for a freemium model, but rather a great example of how video reduces friction in your inbound marketing funnel, increasing conversion rates and cost of acquisition.

What is Content Marketing - Definition

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We are super excited to welcome Meagan Fisher to the team as the Creative Director of SproutVideo! Meagan brings tremendous experience and a nuanced eye for aesthetic detail, as well as an enthusiasm for traveling and owls.

Meagan Fisher @Owltastic Meagan hard at work

You can check out her past work on Dribbble here, and her personal blog here if you’d like to get to know her a little better. Please join us in making Meagan feel welcome, and be sure to look for amazing designy things across our application and different projects in the coming months!

It can be hard to know just what type of video you need to make to drive traffic and improve conversion rates on your site. What if there were free tools that you are probably already using that could tell you exactly what to do for your next video? Here is an indepth guide to using Google Adwords, Google Analytics, or Google Webmaster to figure out what to feature in your next video.

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There are many factors to consider when uploading videos to the web, and the process can be very involved. There are a lot of confusing technical terms, and various settings that can be tweaked at every stage of the process that can affect the outcome. Here is a guide to the right settings to use, and some key definitions, to help clarify and improve the process, ensuring your videos look the way you want everytime.

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We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents, with just enough detail for you to pause and think, “OK, why not.” In my experience, 9 times out of 10, not actually worth it, and I’m not the only one who thinks so. Different platforms are starting to crack down on clickbait, and some of these measures could hurt those generating quality content, even if the article is not really positioned as clickbait. Here’s an overview of what’s happening, and how video can help prevent your posts from being erroneously flagged as clickbait.

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Today, we’re really excited to announce that we just doubled the potential benefits for subscribers using our referral program! Now, if you refer SproutVideo to a friend, colleague, or some random stranger on the street, they’ll automatically receive $25.00 off their first month of video hosting. And, for every paying customer you refer to us, you’ll receive a $25.00 account credit. Sharing the love has never been so sweet! If it sounds too good to be true, read on for the details on how our new, improved referral program works.

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It’s not everyday that we have the chance to write about a viral video that also has a heart of gold, but today is that day. You may have seen this phenomenon pop up on your Facebook newsfeed or Instagram, or even on the news, and might be wondering why people are dousing themselves in ice water. Keep reading for an explanation of the buckets of ice water, a breakdown of why this particular video stunt has spread virally, and some marketing lessons for your next charitable campaign.

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You may have noticed that last week, we doubled bandwidth and quadrupled storage for all our plans, and also introduced new lower pricing tiers. While many subscribers have already gone nuts with all that extra streaming and space, we thought others might need a little inspiration for ways to implement more video in different areas of your business. Here are 8 inspiring ideas to help you get started.

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In celebration of four years in business, SproutVideo is doubling bandwidth and quadrupling storage for subscribers, and introducing new lower price tiers to help all our loyal customers succeed with online video. So, enjoy our gift of twice the bandwidth and quadruple the storage, and our eternal gratitude for your love and support!

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Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help move your prospects through the sales cycle and convert them to a paying customer. Here’s how.

Sales cycle

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