SproutVideo Blog

SproutVideo Blog

As a fellow small business owner for several years, I know that finding enough time to do everything can be quite challenging. There simply aren’t enough hours in the day. I am always searching for a way to make my life easier. This is when I discovered user-generated content.

Person taking a video of a violinist with a smartphone

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Online video is synonymous with viral cat videos and charity campaigns that seek to reach as many people as possible. At the opposite end of the spectrum, however, there are many types of videos that should not be shared by anyone except authorized viewers. For instance, employee training videos, internal company communications, or videos intended only for paying customers. At best, you may feel overexposed, at worst, your company’s intellectual property could be compromised or your paid content devalued. Here is our guide to leveraging the most powerful video security tools available to protect your content.

Worried Employee In Front of Computer

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When talking about online video, cat videos and viral campaigns like the ALS Ice Bucket Challenge immediately come to mind. However, as a communication medium, there is nothing more effective than video, making it particularly appealing as a tool for employee training. Importantly, video can save a substantial amount of time and money for businesses undertaking a major training program. Read on for our top five tips for making smarter employee training videos.

Employee Training

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Inbound marketing is the art and science of attracting people to your site, and converting them to leads, customers, and finally, promoters or brand ambassadors. It is comprised primarily of keyword, search, social and content strategies, although earning referrals from complementary sites is abolutely relevant as well.

The idea is to be present and appealing whenever and wherever your prospects are hunting for something you sell. Having caught their eye, you further intrigue them with content that adds value, for free, but might require some contact information, like an email address. Once you have a relationship with them, you continue to provide value until they are ready to reward you for all your hard work by paying for it. This isn’t an argument for a freemium model, but rather a great example of how video reduces friction in your inbound marketing funnel, increasing conversion rates and cost of acquisition.

What is Content Marketing - Definition

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We are super excited to welcome Meagan Fisher to the team as the Creative Director of SproutVideo! Meagan brings tremendous experience and a nuanced eye for aesthetic detail, as well as an enthusiasm for traveling and owls.

Meagan Fisher @Owltastic Meagan hard at work

You can check out her past work on Dribbble here, and her personal blog here if you’d like to get to know her a little better. Please join us in making Meagan feel welcome, and be sure to look for amazing designy things across our application and different projects in the coming months!

It can be hard to know just what type of video you need to make to drive traffic and improve conversion rates on your site. What if there were free tools that you are probably already using that could tell you exactly what to do for your next video? Here is an indepth guide to using Google Adwords, Google Analytics, or Google Webmaster to figure out what to feature in your next video.

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There are many factors to consider when uploading videos to the web, and the process can be very involved. There are a lot of confusing technical terms, and various settings that can be tweaked at every stage of the process that can affect the outcome. Here is a guide to the right settings to use, and some key definitions, to help clarify and improve the process, ensuring your videos look the way you want everytime.

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We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents, with just enough detail for you to pause and think, “OK, why not.” In my experience, 9 times out of 10, not actually worth it, and I’m not the only one who thinks so. Different platforms are starting to crack down on clickbait, and some of these measures could hurt those generating quality content, even if the article is not really positioned as clickbait. Here’s an overview of what’s happening, and how video can help prevent your posts from being erroneously flagged as clickbait.

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Today, we’re really excited to announce that we just doubled the potential benefits for subscribers using our referral program! Now, if you refer SproutVideo to a friend, colleague, or some random stranger on the street, they’ll automatically receive $25.00 off their first month of video hosting. And, for every paying customer you refer to us, you’ll receive a $25.00 account credit. Sharing the love has never been so sweet! If it sounds too good to be true, read on for the details on how our new, improved referral program works.

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It’s not everyday that we have the chance to write about a viral video that also has a heart of gold, but today is that day. You may have seen this phenomenon pop up on your Facebook newsfeed or Instagram, or even on the news, and might be wondering why people are dousing themselves in ice water. Keep reading for an explanation of the buckets of ice water, a breakdown of why this particular video stunt has spread virally, and some marketing lessons for your next charitable campaign.

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