SproutVideo Blog

SproutVideo Blog

Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help move your prospects through the sales cycle and convert them to a paying customer. Here’s how.

Sales cycle

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If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented, especially in the last two years when they became an essential marketing tool for any business with an online presence (e.g. everyone).

Making a great explainer video Image Credit: Goanimate

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One of the most commonly encountered yet poorly understood terms in online video production is aspect ratio. If you ever encounter a video that looks stretched out or has black bars on either side, you are looking at an aspect ratio issue. So what exactly is aspect ratio, what are the most common formats, and how should you work with it to produce properly formatted videos? Keep reading to find out.

Hands framing

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The 2014 World Cup broke all sorts of records in terms of audience and online activity, but some of the most impressive activity was actually happening on the sidelines of the pitch and in the sky: the video technology being used to capture all the key moments of the games and transmit them to viewers. I know I felt particularly fond of my iPhone when I was able to live-stream the final game while on a bus back from Boston and didn’t miss a thing! Here is an overview of the cutting edge video equipment used during the game to capture and transmit sharp live footage around the world throughout the tournament.

Goal-line technology for the 2014 World Cup Image Credit: Wired

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Webinars are one of the most used and abused business tools out there. They can be employed in many different ways for a multitude of aims, but that also means there is a lot of potential for misuse and missteps. The goal of a webinar and its target audience mean there are nuances to how they should best be used, but there are ten common best practices that will improve your viewer’s experience of your webinar, and help you leverage the content you are generating going forward. Read on for our list of the top ten ways to improve your webinar delivery, and to re-purpose the content on an ongoing basis.

Common webinar mistakes Image Credit: ASPCAPro.org

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Not too long ago, print newspapers were declared dead in the water. The recession was brutal to businesses built on paper subscriptions, and many industry players were consolidated or shuttered as readership dropped and their ad revenue model unraveled. The New York Times is one of the few that emerged with a better online business model for content delivery, subscription revenue, and support for advertising. Their next move? Ensuring their massive investment in online video pays off.

The Times Video Hub

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Few people have managed to maintain a positive and interesting public persona for as long as George Takei. Best known for his role as Hikaru Sulu in Star Trek, George Takei is now known for his hilarious social media posts, and his far more serious stance on social justice and marriage equality. Putting politics aside, George Takei is a serious marketer and knows how to get a message out to a wide audience. Here are the top four takeaways for business from George Takei’s marketing savoir faire.

Video Marketing Lessons from George Takei

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We have been very busy at SproutVideo HQ and are really proud of our recent work. We wanted to share these updates with you, as well as a free download to help improve your video production!

Video 101 Make Great Videos

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Articles about the fast-growing video ads market are everywhere these days. Many focus on the opportunities presented by the explosive growth of this advertising medium, with some even predicting the demise of TV advertising. However, some hit the nail on the head and decry the rampant fraud plaguing video ads. Although several different flaws in the system have been rightly pointed out by publications like the Wall Street Journal among others, the main problem with video ads is that you just don’t know what you’re paying for. Read on for a breakdown of why the system is failing advertisers and publishers alike.

The definition of fraud

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When it comes to online video, all too often our focus and energy is placed solely on the video itself - the production quality, finishing touches, customized embed code, poster frame, post play screen, and more. An important point to consider is the context of that video, and make no mistake, context is a multifaceted word here. For a simple starting point, what does the site look like where you are embedding it? More importantly, what broader business aims are you trying to achieve by putting video on that page? How does this fit with the rest of your marketing strategy and your customer acquisition cycle? Keep reading to uncover how much the context of your video matters, and what you can do to optimize it.

Michael Ventura quote about the importance of context

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