When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message will be delivered. More than any other type of content, the success of a video marketing campaign is arguably very device-dependent, and the primary device utilized by your audience changes over the course of a day.
But wait, you say, I already use a video host that provides encoding for my videos so I do not have to worry about devices, right? Wrong. Although device type should not matter in terms of deliverability of your videos, it does matter a lot for placing the right message on the right channel when your potential viewers are paying attention to it. Further, different types of content do better on different types of platforms, just like different marketing channels perform differently over the course of the day. If you can gather the data and figure out when your target audience is most active on different platforms, you can optimize the timing of your messaging around that, and adjust your marketing mix to reach them more efficiently.
Consistently creating excellent content takes a lot of effort and planning - probably more than you might think. When it comes to video, that is doubly true. Great videos can take a lot of work and time to put together. However, if you are diligent about capturing content and ideas, are not afraid of upcycling your existing material, get the right tools, and invest more energy in planning, you can make video content production a lot more sustainable, even with a small team. Read on for our tips and tricks for creating a productive video content ecosystem.
Vine has become more and more popular as a video sharing platform since its launch in June 2012. A common refrain, however, has been “what can you really communicate in just 6 seconds?”, with some even predicting the demise of Vine after Instagram launched its marginally longer 15 second video option. Since that clearly never transpired, we scoured Vine for inspiration, and have broken down some of the best ways to make the most of each second. When done correctly, your brand will be stronger, your reach will be greater, and your audience will be entertained.
This update is one of our top-requested features, and has been in the works for a long time. We are extremely excited about this, because it makes managing your videos hosted on SproutVideo a lot easier! You can now edit the privacy settings for multiple videos at a time, all from the Videos tab. You no longer have to open individual videos one by one to change their privacy settings. You can even add multiple logins to multiple videos simultaneously!
There is only one question that truly counts for online video. Sure, there are 1,000’s of questions one can ask about online video, such as:
- What format should my video be in?
- How do I optimize video for the web?
- Will people actually watch my video?
But none of those questions actually matter unless you can answer this one first:
At SproutVideo we believe online video can be used to expand reach and grow sales in literally any industry, but one market stands out as an optimal case study for the use of online video to attract and retain new customers: fitness.
The fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $24.4 billion, with 30,500 locations and nearly 60 million members. The number of fitness trainers and health professionals involved in this market is also increasing, as trends and niche workouts ebb and flow, and the health needs of the US population increase as average age edges up. The US Bureau of Labor Statistics estimated there were about a quarter of a million fitness trainers and instructors in the US in 2012, and that employment opportunities in this industry will grow over the next 10 years.
So, in this inherently competitive, growing market, what can fitness professionals do to get ahead, and what are the takeaways for other industries?
Online video is all the rage for marketing, retail, education and training, real estate, consulting; pretty much anyone with access to the internet. The hottest apps are based on creating and sharing videos, and each month seems to be a record-breaker in terms of how much video is being produced, shared, and watched online.
Consequently, online video is frequently talked about like it is easy to just grab your smartphone and start recording, but the reality for a lot of people is vastly different. Making a quality video and publishing it on the web is fraught with unexpected technical difficulties, and can expose you to certain risks, like professional embarrassment or content insecurity.
Here is our guide to putting your best foot forward with online video, from producing it to publishing it online.
If you are doubling down on video, then you need to make your website a go-to place for online video content. Understanding where viewers are watching your videos, the video content they are consuming, and how they are discovering videos are the three keys to creating a website that becomes a destination for online video. We will breakdown each of these factors to help you set up a rocking video site.
Consumers are viewing videos across devices on a daily basis, including laptops (85%), TVs (73%), smartphones (65%), tablets (51%), and video game consoles (49%). Laptops are the most popular device for viewing video on a daily basis, outranking TVs, although as smart, internet-enabled TVs become more popular, this may shift over time.
ReelSEO recently published an excellent article outlining some of the issues that small businesses face when using Youtube as their primary video marketing channel. They made several salient points:
- Youtube had 159 million unique visitors and 13.3 billion video views in December alone: a large, engaged audience
- Roughly half of Youtube videos have fewer than 500 views
- Top videos are purely entertaining (think music videos, celebrities, etc.) or produced by major companies with major budgets (Jean-Claude Van Damme for Volvo, for example)
As ReelSEO rightly points out, these characteristics make Youtube seem less than small business-friendly when it comes to video hosting, especially for marketing purposes.
To their list, I would add the following stats about Youtube:
If you put a lot of effort into your videos and growing an audience for them online, one of the worst things that can happen to you is someone misappropriating your content online. Luckily, you can do a lot to prevent that from happening in the first place, and even in the worst case scenario, you still may have some recourse. Here are some key steps to take to ensure that your content will remain yours, and what to do if it falls into the wrong hands:
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- Referral Program
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- Social Media
- Video 101
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- Video Production
- Video Sem
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