SproutVideo Blog

SproutVideo Blog

When conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your website. These tools are especially valuable because you can use them to obtain all your search query data that is encrypted and consequently absent from other free reporting platforms like Google Analytics. Importantly, these tools are free to use, and are multifaceted - this is just one way to use them to better inform your content creation. Read on for our top tips for using these Google platforms to drive more clicks and conversions with your video content production.

Using keyword data for online hosted video

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The luxury housing market has largely recovered from the Great Recession, but certain areas are still languishing, and it is not uncommon for a house costing upwards of $1 million to sit on the market for a year or longer. To hook potential buyers, compete for a listing, and sell houses faster, some home owners and real estate agents are commissioning absolutely over-the-top “mini-movies” featuring the property for sale. These videos have professional actors and actresses, Hollywood production quality, and the best part? They actually work. We took a look at some of the best ones, examined what makes them so effective, and laid out video marketing takeaways that can be applied to any industry.

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Online video has been driving change and innovation in nearly every industry, and education is no exception. When it comes to helping students grasp and retain new concepts, video has been proven to be one of the most valuable tools in a teacher’s kit. However, video’s impact on education has moved far beyond the occasional DVD in the classroom. So, what is special about video and education, and what lessons can be derived for application in other industries?

Education and online hosted video

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The popular image of the cattle industry harkens back to the cowboys of the wild American west, with rodeos and large herds roaming the plains. However, do not make the mistake of thinking of it as an antiquated industry with little innovation or forward progress. Sure, cattle farming looks very different today after a period of scientific advancements in how cattle are raised and cared for, but did you know that the cattle industry was actually among the forerunners in video marketing?

Cattle farming and online hosted video

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Last week we wrote about getting started with corporate video. Today, we are taking a close look at a company that does internal video extremely well: GitHub. GitHub makes collaborative tools for developers to streamline the coding process, has a flat organizational structure, and roughly 70% of its 200+ employees work remotely. They use video in several key ways, such as: training and education; maintaining high levels of employee engagement; staying on mission; and fostering collaboration internally. These ideas can be implemented by anyone, although it is worth mentioning that GitHub hired people specifically to work on public and internal video content for their organization.

GitHub and online hosted video

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We talk a lot about using video in a public way to attract new customers and generate leads, but what about leveraging video inside your company to stay innovative and ahead of the curve? Online video has been shown to improve efficiency, employee engagement, training, and many other factors for success. According to a study by Ignite Tech, nearly 71% of companies currently produce videos for internal purposes, with 73% planning to increase their use of video this year. We will walk you through the steps you need to take to implement video inside your company today, and some of the best ways to use it to drive innovation.

Get Started with Corporate Video

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Whether or not a video has to be high definition (HD) is rarely questioned during the production phase. In fact, at SproutVideo, there is hardly any circumstance in which we would recommend using a standard definition (SD) video camera. It is a nearly universal truth that video has to be HD. As with any nearly universal truth, it is absolutely worth asking why, and to try to nail down the extent to which video quality actually matters to viewers.

Impact of online hosted video quality on viewer engagement

Read on to find out whether or not the quality of your videos will impact your viewer retention and engagement, and what you can do about it.

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Online video has completely changed certain industries, and it is in the process of revolutionizing retail, if it has not already done so. Online retail has always suffered from the distance between the purchase decision and the physical experience of the purchased product. Workarounds like product sampling have worked reasonably well for certain categories - just ask BirchBox - but online video is the only tool that truly helps bridge that gap instantaneously.

Impact of online hosted video on online retail

So, why is online video so special, and what has the impact been of that bridge between potential buyers and products featured online?

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It is common knowledge that online video consumption is growing by leaps and bounds, but one really important segment of online video requires special attention: mobile video. Whether on a tablet or a smartphone, mobile video is growing faster than online video in general. From 2012 - 2017, global online video traffic is forecast to grow at a CAGR of 32% on fixed devices, whereas mobile online video traffic is forecast to grow at a CAGR of 90%. In areas with high penetration of smartphones, like SouthEast Asia, Europe, and North America, expect that growth to be even more meaningful as technology improves and consumers demand a better viewing experience on mobile devices.

People are viewing online hosted video content on multiple devices

So, what can you do to get ahead of this trend?

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A very common question we get asked at SproutVideo is pretty fundamental to the security of your online content: should I let people download my online hosted videos? Naturally the most appropriate answer is, “that depends,” but we can help you narrow it down for your specific circumstances, and ultimately make the best decision. Read on for our guide to allowing or disallowing downloads of your online videos, and how to do so securely.

Allow people to download your online hosted video

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