SproutVideo Blog

SproutVideo Blog

One of the best ways to get people to watch your entire online video is to design it in accordance with the science behind attention spans, and best practices for different platforms and content types. There are actual rules of thumb that can help you keep viewers engaged and achieve higher view durations. Keep reading for a deep dive into the data and specific recommendations for different platforms and content types.

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Usually, online video is cast in a very positive light for business, and many analysts tout its marketing benefits and explosive growth trajectory on a regular basis. Sometimes, however, online video can turn on you, disrupting your business model and upending your revenue streams. For example, take the WWE - a hugely popular wrestling entertainment network. They have merchandise, video games, and a globally recognizable brand. Up until recently, they also did very well on broadcast TV, but online video has proven to be a game-changer. Here is a breakdown of where they went wrong, what it cost them, and how you can avoid making the same mistakes.

Hulk Hogan for WWE

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We write about original video content creation fairly frequently, but there is another increasingly popular option known as curation. Content curation has been trending for a while across all mediums, as it can be a nice way to pay a compliment to someone producing quality pieces (with proper attribution of course), as well as to take the pressure off the need to constantly create. When used correctly, curation can also share more of your interests with your followers and subscribers, and broaden the topics you present to them, while inspiring new ideas for your next project. So, who is doing what, and where exactly is the line between curating and creating new content?

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Video marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images.

The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add up and no one wants to blow their budget on a project that may or may not connect with audiences. Sure, it can be well worth it if you do it right, but how can you mitigate the risks? We thought you’d never ask. Here are seven tips to help you get the most out of your video marketing while managing the costs.

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Sometimes, you just cannot film everything you need for your video. It might be due to a lack of time, equipment, access to a specific location, knowhow, or all of the above, but not to worry, there are a plethora of free resources out there for stock footage. Stock footage consists of short clips of la vie quotidienne - everyday people, animals, industry, travel, landscapes, skyscapes, and random activities. If you can dream it, you can probably find stock footage of it online. Getting creative and combining scenes into a composite clip can open even more possibilities. Here are some tips and tricks for using stock footage, and places to find it for free (or cheap) online.

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Whether you are just getting started with online hosted video or have already published a lot online, a common mistake is not thinking about your viewers as a cohesive audience. You probably have a niche subject or unique style that you want to promote, but not giving any thought to who might actually choose to watch will create a major hole in your video content strategy. The following five steps lay out exactly how to create and scale an audience for your online videos.

Acquire and Grow Your Audience

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Video editing has a reputation for being time-consuming and very technically involved. However, the days of needing a hefty desktop computer and massive monitor are long behind us. That equipment is still justified in many situations, but video editing apps and more powerful phones are making it easier and faster to produce fantastic video in the palm of your hand with a device you already own. Read on for the essentials you need to produce professional-looking video with your phone.

Make better online hosted videos with your phone

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Video ads have increased dramatically in popularity in the last few years. A relatively new technology, video ads are growing at double digit pace - as much as 40-50% year on year. Last year, marketers spent an estimated $4 billion on video ads, roughly double what was spent in 2010 and potentially reaching over $9 billion in 2017.

Ads in online hosted video not worth the money

So why the words of caution? Read on for our analysis of why video ads might not be the best use of your marketing resources.

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Making an online video is not necessarily hard, but making a great online video definitely can be. Since we always want your online videos to be a huge success, read on to learn what to avoid with our top five common issues that can ruin otherwise excellent videos.

Avoid common pitfalls for online hosted video

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Customer support has come a long way in recent years. Although you might occasionally encounter a call center in a farflung region of the globe, a growing number of companies are introducing the ability to get the help you need instantaneously by leveraging a mix of pre-recorded and live video. Here are some examples of the most creative ways companies are approaching this, and tips and tricks for getting it right for your own business.

Using online hosted video for customer support

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