SproutVideo Blog

SproutVideo Blog

Not too long ago, print newspapers were declared dead in the water. The recession was brutal to businesses built on paper subscriptions, and many industry players were consolidated or shuttered as readership dropped and their ad revenue model unraveled. The New York Times is one of the few that emerged with a better online business model for content delivery, subscription revenue, and support for advertising. Their next move? Ensuring their massive investment in online video pays off.

The Times Video Hub

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Few people have managed to maintain a positive and interesting public persona for as long as George Takei. Best known for his role as Hikaru Sulu in Star Trek, George Takei is now known for his hilarious social media posts, and his far more serious stance on social justice and marriage equality. Putting politics aside, George Takei is a serious marketer and knows how to get a message out to a wide audience. Here are the top four takeaways for business from George Takei’s marketing savoir faire.

Video Marketing Lessons from George Takei

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We have been very busy at SproutVideo HQ and are really proud of our recent work. We wanted to share these updates with you, as well as a free download to help improve your video production!

Video 101 Make Great Videos

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Articles about the fast-growing video ads market are everywhere these days. Many focus on the opportunities presented by the explosive growth of this advertising medium, with some even predicting the demise of TV advertising. However, some hit the nail on the head and decry the rampant fraud plaguing video ads. Although several different flaws in the system have been rightly pointed out by publications like the Wall Street Journal among others, the main problem with video ads is that you just don’t know what you’re paying for. Read on for a breakdown of why the system is failing advertisers and publishers alike.

The definition of fraud

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When it comes to online video, all too often our focus and energy is placed solely on the video itself - the production quality, finishing touches, customized embed code, poster frame, post play screen, and more. An important point to consider is the context of that video, and make no mistake, context is a multifaceted word here. For a simple starting point, what does the site look like where you are embedding it? More importantly, what broader business aims are you trying to achieve by putting video on that page? How does this fit with the rest of your marketing strategy and your customer acquisition cycle? Keep reading to uncover how much the context of your video matters, and what you can do to optimize it.

Michael Ventura quote about the importance of context

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Mobile video is frequently talked about as a rapidly growing driver of social sharing of videos, but it will have a much farther reaching impact than that on the future of video in general. We have talked about the importance of being mobile ready, but new data from Ericsson elucidates how critical it really is, as well as the additional ways mobile is driving change for online video. Read on for our five year forecast for mobile video.

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One of the best ways to get people to watch your entire online video is to design it in accordance with the science behind attention spans, and best practices for different platforms and content types. There are actual rules of thumb that can help you keep viewers engaged and achieve higher view durations. Keep reading for a deep dive into the data and specific recommendations for different platforms and content types.

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Usually, online video is cast in a very positive light for business, and many analysts tout its marketing benefits and explosive growth trajectory on a regular basis. Sometimes, however, online video can turn on you, disrupting your business model and upending your revenue streams. For example, take the WWE - a hugely popular wrestling entertainment network. They have merchandise, video games, and a globally recognizable brand. Up until recently, they also did very well on broadcast TV, but online video has proven to be a game-changer. Here is a breakdown of where they went wrong, what it cost them, and how you can avoid making the same mistakes.

Hulk Hogan for WWE

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We write about original video content creation fairly frequently, but there is another increasingly popular option known as curation. Content curation has been trending for a while across all mediums, as it can be a nice way to pay a compliment to someone producing quality pieces (with proper attribution of course), as well as to take the pressure off the need to constantly create. When used correctly, curation can also share more of your interests with your followers and subscribers, and broaden the topics you present to them, while inspiring new ideas for your next project. So, who is doing what, and where exactly is the line between curating and creating new content?

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Video marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images.

The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add up and no one wants to blow their budget on a project that may or may not connect with audiences. Sure, it can be well worth it if you do it right, but how can you mitigate the risks? We thought you’d never ask. Here are seven tips to help you get the most out of your video marketing while managing the costs.

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